Visual design is often the polar opposite of engineering: trading hard edges for subjective decisions based on gut feelings and personal experiences. It’s messy, unpredictable, and notoriously hard to measure. The apparently erratic behavior of artists drives engineers bananas. Their decisions seem arbitrary and risk everything with no guaranteed benefit.

It is easy to fail when designing an interactive experience. Designers fail when they do not know the audience, integrate the threads of content and context, welcome the public properly, or make clear what the experience is and what the audience’s role in it will be.

[blockquote blockquote_style=“default“ align=“none“ text_align=“left“ cite=“— Benjamin Cavanagh“ style=“float:none;“]

A computer without Photoshop is like a dog with no legs. Sure is fun, but you can’t really do anything with it.

[/blockquote]

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